“24 Hours in Farming 2016 took place from 5am on 18th August until 5am on 19th August and was a massive success, with #Farm24 being seen 112 million times!”
The event, now in its second year, was hosted by Farmers Guardian and was this year sponsored by NFU Mutual.
24 Hours in Farming was the industrys opportunity to take to social media and show everyone what we do, celebrating the farming industry and drawing attention to the efforts of farmers across the UK.
Across the 24 hours there were 15,500 posts across social media channels. Twitter was most popular, but Snapchat, Instagram and Facebook were also being used throughout the 24 hours. #Farm24 trended in the top 5 on Twitter for most of the day, against competition from the Olympics and A Level results, ranking 2nd at its peak.
Volac was proud to be part of such an important event. Social media provides a great tool to spread the message about the work farmers do day in, day out, and we were supporting this year’s event throughout on our own social media channels. We would like to thank everyone who got involved, sent us video clips and entered our competition to win a £100 voucher!
To celebrate 24 Hours in Farming, we ran a competition to win a £100 voucher.
The winner is…….
— Barkland Croft (@barklandcroft) 18 August 2016
A few other favorites from the day…
— Dalesbrad Holsteins (@Dalesbrad007) 19 August 2016
— Gareth Wyn Jones (@1GarethWynJones) 18 August 2016